Altair AI Studio in Social Media Marketing and Marketing Analytics

Dr. Maria Petrescu, Associate Professor of Marketing at Embry-Riddle Aeronautical University presents at Altair's Data Science Day 2024.

Altair AI Studio is an invaluable tool in social media marketing and marketing analytics education, offering comprehensive capabilities for data analysis and predictive modeling. The platform’s no-code interface enables students to easily process datasets from social media campaigns, including user sessions, traffic sources, and conversion actions. Key analyses, such as clustering, ad performance evaluation, and conversion rate optimization, help students understand campaign effectiveness and user engagement.

By using these tools, students gain hands-on experience in segmenting audiences, predicting marketing outcomes, and optimizing ad spend, preparing them for data-driven decision-making in real-world marketing scenarios.