For over thirty years, Altair has been solving challenging problems in designing our products, and also in helping our customers innovate. Digital Transformation was vital to optimize our own spend on computational sciences (CAE), resources to run them on (HPC), and processing the field data (Data Analytics) from them to further improve products in the making. Recognizing early what is vital for Altair in the this convergence and translating the same benefits to our customers has culminated in our ability to structure our business model for accessibility, and scale in the most economical manner. The presentation will highlight this journey as a means towards Digital Transformation without breaking the bank in the process, for anyone embarking on making innovative products and services.