When it comes to plastics, the topic of sustainability is increasingly coming into focus in the industry. The packaging solutions and recycling specialist ALPLA Group, an Austrian company operating internationally has set itself high standards in this regard. To achieve its goals, the company relies on virtual product design to drive its development, with Altair’s adaptive simulation solutions playing a vital role. This article features an actual customer solution to demonstrate the value of simulation and provides an outlook on ALPLA’s future virtual product development strategy, within which the democratization of simulation is particularly important.