Many large-scale retailers rely on mainframe computers to manage their financial, supply chain, inventory, purchasing, marketing, and fulfillment processes. Retailers must have efficient methods for integrating data generated on mainframes with other systems, including business intelligence (BI), customer relationship management (CRM), and marketing software. Many retailers apply automated or semi-automated workflows built using the Altair® RapidMiner® data analytics and artificial intelligence (AI) platform to extract, normalize, and cleanse data from so-called “green bar reports” generated by mainframes and prepare the data for use in other systems.
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