The National Consumer Panel (NCP), a joint venture between Circana and NielsenIQ, collects and analyzes consumer purchase data to support market research. NCP used Altair RapidMiner to improve panelist engagement during the COVID-19 pandemic by integrating structured data with panelist feedback. Leveraging RapidMiner’s AI and text analytics capabilities, NCP identified key participation drivers and implemented targeted incentives and communications, resulting in a 50% boost in response rates and a swift recovery of panelist participation to pre-pandemic levels.
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