Simulation-driven design powered by topology optimization was created by OptiStruct over two decades ago. Its success has changed the CAE/CAD industry as today all vendors have embraced this trend. While there are vast offerings of generative design for highly simplified problems, we continue to lead the way with optimization-enabled solutions for complex, multi-physics problems. This presentation will highlight the fast expansion of solutions within OptiStruct and Radioss 2020 release. To make simulation pervasive from the start to finish during product development, computing scalability paired with fast growing HPC infrastructure is another key for the paradigm shift.