A simulation-driven design process is proven to generate improved, more robust and cost-effective designs within a shorter design cycle. Incorporating simulation and optimization early in the design cycle helps shape the concept designs so less iterations and rework is necessary as the design matures. This paper is intended to discuss the initial steps that can be taken when using a simulation-driven design approach to design and engineer products. Several of Altair’s design and engineering tools will be coupled to achieve various design goals.