As more products enter the market that simulate real world experiences, consumers' expectations are rapidly increasing. To meet these rising expectations the hardware and controls required are becoming more complex while maintaining time to market and cost. To achieve this, efficiencies are required in the control’s development and hardware tools chains. Wahoo Fitness and Altair collaborated to create the new Wahoo KICKR Bike utilizing a Model-Based Design approach to controls development combined with a simulation driven design process to meet the high expectations of the bike trainer community.