Automation is conquering more and more areas, both in the real world, for example in the form of handling robots, and in the virtual world. Many software packages make it possible to set up workflows that digitally map processes and fire actions such as sending out information via e-mail. It is almost always a matter of shifting recurring activities from humans to machines and thus relieving them. The Bremen-based startup Synera has developed a solution that has the potential to free designers from routine tasks in product development as well.