Introducing electric traction in automotive brings new challenges for the design of electric machines. Nowadays designers have to consider increasing constraints like efficiency, temperature, weight, compactness, cost but also stricter regulations, while reducing time to market. Fortunatly, Altair proposes disruptive methodologies to make relevant choices in the early stage of the design, based on numerical simulation and optimization techniques. Once the machine has been selected and designed in Altair FluxTM this webinar covers how an electric motor design's performance is evaluated and maximized considering its global efficiency along the whole driving cycle. The next design challenge is to get an accurate estimation of the losses, which becomes more and more strategic in the design process in order to accelerated speed to market with balanced design and confidence. This estimation is also a key issue of thermal design. Therefore, the study of losses (in particular non-conventional losses) is crucial. Two methods are proposed to take the current wave form into account: by using an equivalent circuit model in Altair ActivateTM system modelling software, or by representing the PWM in Flux circuit context.